What we do

We do marketing communications. Here’s a definition:

marketing communications, noun. [marcomm] 1. The mix of advertising, sales, sales promotion, branding, public relations, and direct marketing that an organization uses to achieve its marketing goals 2. an integrated and strategic approach to using a broad range of traditional and new media, particularly the Internet, in pursuit of marcomm objectives 3. what Sun Dogs does.

What does that means in terms of web design? Well, in the sense that the Internet is being built site by site, then people who design for the web are its architects. Consumers see this architecture as finished sites, but that is only part of the story. There is a huge amount of work between the client’s first musings and the finished product.

That’s what sun dogs does.