credentials

As the creative director of Sun Dogs, I recently completed a Masters degree in communications and technology. My final research paper had considerable bearing on Sun Dogs’ work:

• I created two web sites representing an entirely fictional company that were identical except that one was more graphically interesting than the other;
• Participants had to visit one of the sites, find a document and then reflect on the experience by answering a survey;
• The survey clearly showed the participants reacted more positively to the site that was more graphically appealing;
• Remarkably, some participants who visited the less interesting site reacted very negatively to the company (even though they knew it was entirely fictitious).

We have already made a case for having a web site, but we also understand the importance of good design... and we have the research to prove it!

So like we said, get a site... just make sure it’s created by people who really know web design, and who understand that the visitor experience is key: you simply cannot afford to have people reacting negatively to your company because of a poorly designed web site.